PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, you’re paying for targeted visits to your website. The fee is trivial because the click is worth more than what you pay for it. For example, if you pay R50 for a click, but the click results in a R5000 sale, then you’ve made a hefty profit.
PPC advertising works by allowing you to bid on specific keywords or phrases that you want your ads to appear for in search engine results. When a user searches for one of those keywords or phrases, your ad will appear among the top results. You will then charged a fee each time a user clicks on the ad.
Google Ads is the single most popular PPC advertising system in the world. The Google Ads platform enables businesses to create ads that appear on Google’s search engine and other Google properties. Every time a search is initiated, Google digs into the pool of ads and chooses a set of winners to appear on that search engine results page.
OpenStreet Marketing is a leading PPC agency that focuses on your success as a whole. Whether you want to increase conversions, traffic to your website, or both, our PPC management services can help you reach your goals. With hundreds of campaigns managed and a high client retention rate, we are the best choice for PPC services.
